Shopify insights
Shopify insights for growing brands.
Practical guides, playbooks and ideas from our Shopify team on design, development, migrations and conversion growth.
Latest articles
Ideas to help your store grow.
9 articles
- Shopify Pricing How Much Does a Shopify Website Cost in 2027? Shopify plans, development costs, themes, apps, payment fees and realistic store budgets for 2027. 21 min read
- Meta Ads How to Build a High-Converting Shopify Landing Page for Meta Ads Turn Facebook and Instagram ad clicks into sales with campaign-matched pages, mobile-first design and reliable tracking. 25 min read
- Shopify Subscriptions Shopify Subscriptions vs One-Time Purchases: What Works for Your Brand? Compare revenue, costs, retention and conversion for subscriptions and one-time purchases to choose the right model. 26 min read
- Platform Comparison Shopify vs WooCommerce: which is better for your business? Compare Shopify and WooCommerce on pricing, ease of use, design and scalability to choose the right platform for your business. 16 min read
- Design & CRO 12 Shopify design mistakes that hurt conversion rates Common Shopify design mistakes that quietly reduce sales, and how to fix them for a better shopping experience. 19 min read
- Ecommerce Trends 10 Ecommerce Marketing Trends That Could Change Online Shopping in 2027 Key ecommerce marketing trends for 2027, from AI shopping agents to social commerce, and how to prepare your store. 21 min read
- SEO & AI How to optimize your Shopify store for Google and AI search How to help your Shopify store get found in Google and AI search with technical SEO, structured data and helpful content. 21 min read
- Store Growth Your Shopify Store Gets Traffic but No Sales The most common reasons a Shopify store gets visitors but no orders, and how to diagnose and fix each one. 21 min read
- Shopify Features 10 Shopify Features Your Competitors May Be Using to Increase Sales Shopify features your competitors may already be using, from Search & Discovery to Shop Pay and bundles, to increase sales. 20 min read
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