Shopify design that turns browsers into buyers.

We design conversion-focused Shopify storefronts that reflect your brand, guide shoppers to the right products and give your team a design system they can merchandise without a developer.

Why design matters

Give your brand a storefront that sells.

Shoppers decide in seconds whether they trust a store. Design is what earns that trust — clear navigation, confident product presentation and a checkout path with nothing in the way.

We start with discovery to understand your goals, customers and catalogue, then design a Shopify experience that looks like your brand and is engineered around how your customers actually buy.

  • Brand-focused visual design
  • Intuitive navigation and product discovery
  • Mobile-first shopping experiences
The team refreshed our brand, redesigned the website, and delivered Figma design that helped us scale our SaaS product with clarity and consistency.
CarrumRamdev Sharan, Head of Product
What’s included

Everything your storefront needs, designed to convert.

From a single high-impact template to a complete custom theme — pick what you need, or let us design the whole experience.

  1. 01

    Custom Shopify Theme Design

    Distinctive storefront experiences tailored to your brand identity, products, and audience.

  2. 02

    Product & Collection Pages

    Clear layouts that help shoppers explore products, compare options, and make confident purchasing decisions.

  3. 03

    UX/UI Conversion Design

    Thoughtful user journeys, intuitive navigation, and clear calls to action that reduce unnecessary friction.

  4. 04

    Homepage & Landing Pages

    Purpose-built pages that communicate your value proposition and guide visitors toward relevant products.

  5. 05

    Mobile-First Design

    Shopping experiences designed for smaller screens, touch interactions, and mobile product discovery.

  6. 06

    Design Systems & Sections

    Consistent visual components and reusable sections that make your storefront easier to maintain.

  7. 07

    Accessibility-Focused Design

    Readable typography, clear contrast, accessible interactions, and more inclusive shopping experiences.

  8. 08

    Store Redesign & CRO

    Identify UX friction and redesign key storefront elements to support better customer experiences and measurable improvement.

Mobile experience

Designed for the way people shop today.

Your customers expect a seamless shopping experience wherever they browse. We design responsive Shopify storefronts that keep products, navigation, and important shopping actions accessible across devices.

1Product image & galleryLarge, swipeable images with a clear position indicator.
3Delivery & product infoShipping, returns and details right below the button.
9:41
yourstore2

Linen Overshirt

$89 $120
★★★★★ 4.9 (128)
Colour: Sand
SMLXLXXL
Add to cart · $89 2
Free delivery over $75 30-day free returns Product details + 3
2Variant selector & add to cartTap-friendly swatches and sizes, one clear button.
  1. Easy Product Discovery

    Clear navigation, intuitive collection layouts, and useful filtering help shoppers find relevant products.

  2. Product Pages That Build Confidence

    Product imagery, variant selection, pricing, delivery information, and product details are organized to support purchasing decisions.

  3. Frictionless Mobile Interactions

    Accessible controls, readable content, and clear calls to action make browsing and shopping easier on smaller screens.

Design anatomy

Inside every high-converting Shopify store.

Great Shopify design goes beyond aesthetics. Every element has a purpose, from product discovery to trust signals, working together to make shopping effortless.

yourstore.com/products/linen-overshirt
Home / Men / Shirts

Linen Overshirt

$89.00$120.00 ★★★★★ 4.9 (128 reviews)
Colour: Sand
Size
SMLXLXXL
Add to cart
  • Free shipping over $75
  • 30-day free returns
  • Secure checkout
★★★★★

“Perfect weight for summer and the fit is spot on. Ordered a second colour.”

Verified buyer
Example product page
A typical Shopify product page
  • Generic layout
  • Variants hidden in a dropdown
  • A weak, low-contrast button
  • No reviews or reassurance

Switch to “After” to see what we change.

  1. 1 Gallery that sells the productLarge, zoomable images with lifestyle and detail shots — the closest thing to holding the product.
  2. 2 Price & proof up frontRating and review count sit beside the price, building trust before the shopper even scrolls.
  3. 3 Effortless variant choiceVisual colour swatches and size pills with stock status — no hidden dropdowns, no guesswork.
  4. 4 One clear call to actionA high-contrast Add to cart that stays in reach as the shopper scrolls the page.
  5. 5 Reassurance at the buttonShipping, returns and secure checkout messages placed exactly where hesitation happens.
  6. 6 Reviews where decisions happenReal ratings and customer words close to the decision, not buried at the bottom.
Let's build together

Ready to turn your Shopify store into a growth engine?

Our design process

From first call to launch-ready designs.

  1. 01

    Discover & audit

    We study your brand, customers, analytics and current store to find what is helping — and what is costing you sales.

  2. 02

    UX & wireframes

    Page structure and user journeys are mapped in low fidelity first, so layout decisions are made before visuals.

  3. 03

    Visual design

    High-fidelity designs in Figma for desktop and mobile, built on a design system of reusable sections.

  4. 04

    Prototype & review

    A clickable prototype lets you experience the store before build. We refine it together.

  5. 05

    Handoff & launch

    Developer-ready files, specs and documentation — and design support right through to launch.

What you receive
  • Figma files (desktop & mobile)
  • Design system & section library
  • Clickable prototype
  • Developer-ready specs
  • Full ownership of every file
Why Basil Tech

Design decisions backed by ecommerce thinking.

We combine brand storytelling, user experience, and Shopify expertise to create storefronts that look distinctive and work intuitively.

Typical approach Basil Techapproach
  1. A generic theme with your logo and colours dropped in.

    Brand-First Design

    Your storefront reflects your identity instead of looking like another generic ecommerce template.

  2. Layouts chosen because they look good, not because they help customers buy.

    Customer-Centred UX

    Navigation, layouts, and interactions are planned around how customers browse and buy.

  3. Designs that get compromised once development starts.

    Shopify-Aware Design

    Our designs account for Shopify themes, product structures, variants, sections, and the practicalities of implementation.

  4. A one-off launch that stays the same as the business grows.

    Built for Continuous Improvement

    We create a strong design foundation that can evolve as your products, customers, and business needs change.

Contact

Let’s Talk About Your Shopify Project.

Share your goals, current store URL and what you want to build or improve. We’ll review the details and discuss the next steps.

Start Your Shopify Growth Journey

Chat to sales

Speak to our senior Shopify team.

hello@basiltechsolutions.com

Contact

Remote-first, working with brands worldwide.

hello@basiltechsolutions.com

Call us

Mon–Fri from 9am to 6pm.

+91 7087079777