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Building a Shopify Experience for 250% Higher Repeat Purchase Rate

A Shopify Plus and digital marketing growth strategy focused on premium shopping experiences, meaningful brand storytelling and stronger customer retention.

Project at a glance

Client
Bombas
Industry
Fashion, Apparel & Lifestyle
Services Focus
Shopify Plus, CRO & Digital Marketing
Platform
Shopify Plus

Repeat Purchase Rate Growth Target

A seamless shopping experience and personalized marketing designed to turn first-time buyers into loyal customers.

+250%Repeat Purchase RateFrom 12% to 30%
Line chart of monthly conversion rate from January to June: the new store (after) rises above the old store (before) from the April launch.
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Project overview

A Closer Look at the Project.

A closer look at the brand, its ecommerce ambitions, and the strategy behind creating a more engaging, conversion-focused Shopify experience.

Bombas is a premium American apparel brand offering comfortable socks, underwear, T-shirts and footwear. Built around its “One Purchased = One Donated” mission, the brand combines quality products with meaningful social impact.

Our strategy combines Shopify Plus development, intuitive product discovery and personalized digital marketing to simplify shopping, encourage multipack purchases and build lasting customer relationships.

  1. Shopify Plus Experience

    Create a fast, intuitive shopping experience with seamless navigation and reliable ecommerce performance.

  2. Conversion Optimization

    Improve product comparisons, multipack discovery and checkout experiences to support more confident purchases.

  3. Digital Marketing & Retention

    Connect personalized campaigns, brand storytelling and customer engagement with long-term ecommerce growth.

The challenge

The Challenges of Scaling a Mission-Driven Ecommerce Brand.

Bombas offers an extensive collection of everyday essentials across different sizes, materials, styles and product categories. Making these options easy to discover is essential to maintaining an effortless shopping experience.

As customer demand grows, the storefront must handle high-volume shopping periods while clearly presenting product benefits, multipack savings and the brand's giving mission.

The challenge is to connect reliable Shopify Plus performance with conversion-focused shopping and personalized digital marketing, encouraging first-time buyers to become loyal, repeat customers.

BeforeThe original storefront
Before the redesign: the original storefront, marked with its main friction points
  • Navigation feels crowded
  • Category discovery feels busy
  • Product benefits and savings feel buried
How the store looked before the redesign. Markers show where shoppers met friction.
Our approach & optimization strategy

What We Changed. Why It Matters.

The strategy combines Shopify Plus optimization, conversion-focused product experiences and personalized marketing to support seamless shopping and long-term customer growth.

01Shopify plus experience

Creating a Faster, Smoother Shopping Journey.

Optimized Shopify Plus navigation, responsive layouts and streamlined checkout interactions simplify shopping across Bombas' product categories. A scalable storefront supports consistent experiences during seasonal promotions and high-traffic periods.

+250%Checkout Completion Growth TargetBefore: 30% | Target: 75%
Collection page on desktop with clear category navigation, product filters and an organized product grid
  1. Simplified product navigation
  2. Faster product discovery
  3. Streamlined shopping experience
02Multipack & conversion optimization

Making Everyday Essentials Easier to Shop.

Clear product comparisons, prominent multipack savings and intuitive recommendations help shoppers discover suitable styles and bundles. Simplified product pages encourage confident purchases across socks, underwear and everyday essentials.

+40%Multipack Purchase Share Growth TargetBefore: 25% | Target: 35%
Product page on desktop with large product photography, title and price, colour and size selection and an Add to Cart button
  1. Clearer product comparisons
  2. Prominent multiple savings
  3. Simplified purchase experience
03Digital marketing & retention

Turning First-Time Buyers into Loyal Customers.

Personalized email marketing, targeted remarketing and mission-led storytelling strengthen customer relationships. Relevant campaigns encourage repeat purchases while connecting Bombas' comfort-focused products with its giving mission.

+150%Repeat Purchase Rate Growth TargetBefore: 12% | Target: 30%
Two phone screens: a mobile collection page with category filters and a mobile product page with variant selection and Add to Cart
  1. Stronger mission-led story telling
  2. Better customer engagement
  3. Personalized product recommendations
Let's build together

Ready to turn your Shopify store into a growth engine?

Start Your Shopify Project hello@basiltechsolutions.com
Growth timeline

From Ecommerce Strategy to Long-Term Growth.

A connected approach focused on storefront performance, conversion optimization and customer retention.

  1. Discovery & Growth Audit

    Evaluate Shopify performance, customer journeys, product discovery and marketing opportunities.

  2. UX & Retention Strategy

    Plan intuitive shopping experiences, stronger product presentation and personalized customer journeys.

  3. Shopify Plus Optimization

    Refine storefront navigation, mobile usability, product pages and checkout interactions.

  4. Marketing & Conversion Testing

    Optimize customer acquisition, email campaigns, remarketing and conversion-focused landing pages.

  5. Measure, Refine & Grow

    Track checkout completion, multipack purchases and repeat customer behavior to guide improvements.

The results

Growth Targets for Stronger Ecommerce Performance.

A connected Shopify Plus and digital marketing strategy designed to simplify shopping, encourage multipack purchases and strengthen customer loyalty.

+250%Increase

Checkout Completion Growth Target

Streamlined shopping interactions and smoother checkout experiences designed to help more customers complete purchases.

+40%Increase

Multipack Purchase Share Growth Target

Clearer pack savings, relevant recommendations and simplified product selection designed to encourage bundle purchases.

+150%Increase

Repeat Purchase Rate Growth Target

Personalized marketing, engaging brand storytelling and relevant retention campaigns designed to strengthen customer loyalty.

Basiltech Solutions helped us bring together a smoother Shopify shopping experience and a more focused digital marketing strategy. Their approach to product discovery, customer experience and retention supports our vision for long-term ecommerce growth.
Bombas Management TeamBombas | United States
Frequently asked questions

Questions about this project.

The common questions brands ask us about this redesign and how we approached it.

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The strategy focused on Shopify Plus performance, simpler product discovery, improved multipack shopping and stronger customer retention through digital marketing.

Shopify Plus provides scalable ecommerce infrastructure to support high traffic, extensive product collections and consistent shopping experiences during peak demand.

Clear pack savings, relevant recommendations and simplified product selection help customers discover and purchase suitable multipacks.

Personalized email campaigns, targeted remarketing and relevant product recommendations can encourage existing customers to return and purchase again.

Its “One Purchased = One Donated” mission connects purchases with social impact, creating opportunities for meaningful brand storytelling and customer engagement.

Performance should be tracked through checkout completion rate, multipack purchase share, repeat purchase rate, customer lifetime value and marketing-attributed revenue.

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