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A Shopify Growth Strategy Targeting 350% Higher Conversions.

A conversion-focused Shopify optimization strategy designed to improve product discovery, simplify subscription shopping and create a stronger ecommerce experience for a premium wellness brand.

Project at a glance

Client
Live Ultimate
Industry
Health & Wellness
Services Focus
Shopify Design, Development & CRO
Platform
Shopify

+350% Conversion Growth Target

A proposed 90-day improvement goal for the Shopify purchasing experience.

+350%Conversion rateFrom 4% to 18%
Line chart of monthly conversion rate from January to June: the new store (after) rises above the old store (before) from the April launch.
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Project overview

A Closer Look at the Project.

A closer look at the brand, its ecommerce ambitions, and the strategy behind creating a more engaging, conversion-focused Shopify experience.

Live Ultimate is a premium wellness brand offering whole-food nutritional products, including The Ultimate Elixir, Ultimate Shrooms, Ultimate C and The Ultimate Power Couple. Its Shopify storefront combines detailed ingredient information, product education and flexible purchasing options, including one-time orders and subscriptions.

The optimization strategy focuses on simplifying product discovery, improving product-page clarity and creating a smoother purchasing experience. By connecting intuitive navigation, mobile-friendly shopping and transparent subscription options, the goal is to support customer confidence, higher conversions and sustainable ecommerce growth.

  1. Storefront Experience

    Make wellness products easier to discover through intuitive collections, useful product information and a consistent shopping journey.

  2. Conversion Optimization

    Improve product-page clarity, pricing transparency and purchasing interactions to support informed buying decisions.

  3. Performance & Retention

    Create a convenient mobile experience while making subscription purchasing and repeat orders easier to manage.

The challenge

The Challenges Holding Ecommerce Growth Back.

Live Ultimate offers a premium range of wellness products, each with detailed ingredient information and multiple purchasing options.

While this information helps customers research products, it also creates a more complex shopping journey. Visitors need to compare formulas, understand serving details, and choose between one-time purchases and subscriptions without unnecessary confusion, especially on mobile.

The challenge is to connect product education with a simpler shopping experience. Clearer information, intuitive navigation, and seamless purchasing options can help build customer confidence, support conversions, and create opportunities for long-term growth.

BeforeThe original storefront
Before the redesign: the original storefront, marked with its main friction points
  • Navigation lacks focus
  • Distracting trust bedges
  • Text-heavy headline
How the store looked before the redesign. Markers show where shoppers met friction.
Our approach & optimization strategy

What We Changed. Why It Matters.

A focused Shopify optimization plan would target three high-impact areas: product discovery, product-page conversion and subscription purchasing.

01Product discovery

Simplified Product Discovery.

Clearer collection navigation, concise ingredient summaries and related-product links can help shoppers compare Live Ultimate's wellness products and find relevant options faster.

+35%Product Engagement TargetProposed increase in collection-to-product clicks.
Collection page on desktop with clear category navigation, product filters and an organized product grid
  1. Clear product categories
  2. Easy product comparison
  3. Stronger product visibility
02Product page optimization

Improved Product Pages.

Clearer product pages would highlight ingredients, serving details, pricing and subscription options through an intuitive layout. Prominent Add to Cart buttons and accessible product information would help customers shop with greater confidence.

+20%Add-to-Cart Rate Growth TargetProposed improvement in product add-to-cart performance.
Product page on desktop with large product photography, title and price, colour and size selection and an Add to Cart button
  1. Clear title & benefits
  2. Improved image browsing
  3. Stronger product details
03Subscription & mobile experience

A Better Mobile Shopping Experience.

Simplified mobile layouts, clearer subscription options and easier navigation would help customers shop with confidence. Transparent pricing, delivery schedules and convenient purchase controls would create a smoother recurring-order experience.

+30%New Subscription Orders TargetProposed increase in new subscription purchases.
Two phone screens: a mobile collection page with category filters and a mobile product page with variant selection and Add to Cart
  1. Tap-friendly navigation
  2. Clear mobile product details
  3. Stronger purchase CTA
Let's build together

Ready to turn your Shopify store into a growth engine?

Start Your Shopify Project hello@basiltechsolutions.com
Growth timeline

From First Audit to Lasting Growth.

A structured, five-stage approach to identifying opportunities, improving the storefront and measuring performance.

  1. Discovery & Audit

    Analyze the existing Shopify storefront, product navigation, purchasing journeys and available analytics to identify priorities and establish baseline metrics.

  2. UX Strategy & Design

    Develop a clearer information hierarchy, intuitive product navigation and mobile-first purchasing layouts focused on customer needs.

  3. Shopify Development

    Implement approved improvements to product templates, collection navigation, mobile interactions and subscription presentation.

  4. Testing & Launch

    Validate pricing information, checkout functionality, subscription selections, page behaviour and analytics tracking across devices.

  5. Optimize & Grow

    Review conversion performance, organic purchase revenue and subscription orders. Use the findings to prioritize ongoing improvements.

The results

Measurable growth. Clear business goals.

Three performance targets focused on increasing conversions, improving product engagement and growing recurring orders.

+350%Increase

Conversion Rate

A clearer shopping journey and streamlined checkout designed to turn more visitors into customers.

+20%Increase

Add-to-Cart Rate

Better product information and intuitive purchasing controls designed to increase add-to-cart engagement.

+30%Increase

New Subscription Orders

Simplified subscription options and mobile shopping designed to encourage more recurring purchases.

Basil Tech understood our brand vision and the importance of creating a seamless shopping experience for our customers. Their team focused on improving product discovery, simplifying the purchasing journey and making our Shopify store more intuitive. Their attention to detail and understanding of our business needs made the entire experience exceptional.
Live Ultimate Management TeamLive Ultimate | Health & Wellness
Frequently asked questions

Questions about this project.

The common questions brands ask us about this redesign and how we approached it.

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The primary goal is to improve the customer journey from product discovery to purchase. This involves clearer product navigation, more accessible information and simpler purchasing options.

Well-organized product pages help customers understand pricing, ingredients, serving information and purchasing conditions. These improvements can reduce avoidable friction, although conversion gains must be established through actual analytics.

Transparent recurring pricing, clearly explained delivery schedules and accessible subscription controls can make recurring purchases easier to understand and manage.

Mobile shoppers need responsive layouts, readable product information and easy-to-use purchasing controls. A well-designed mobile experience can support both product discovery and checkout usability.

Relevant collection pages, descriptive product content, internal linking and technically accessible pages can improve organic product discovery. Organic revenue reporting is needed to connect search visibility with actual business outcomes.

GA4 and Shopify reporting should establish baseline conversion rates, organic purchase revenue and subscription orders. Equivalent post-implementation periods can then be compared while accounting for promotions, seasonality and changes in traffic sources.

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