Contact Us
Contact us hello@basiltechsolutions.com +91 7087079777

Building a Shopify Plus Experience for 1,600% Organic Traffic Growth

A growth-focused strategy combining premium website design, scalable Shopify Plus development and SEO-driven digital marketing to expand global visibility and attract qualified shoppers.

Project at a glance

Client
Gymshark
Industry
Fitness Apparel & Activewear
Services Focus
UI/UX Design, Shopify Plus Development, CRO & Digital Marketing
Platform
Shopify Plus

Organic Traffic Growth Target

A search-focused ecommerce strategy designed to attract more fitness shoppers and drive qualified organic traffic.

+1,600%Organic Traffic Growth TargetFrom 500K to 8.5M Monthly Visits
Line chart of monthly conversion rate from January to June: the new store (after) rises above the old store (before) from the April launch.
Explore the Results
Project overview

A Closer Look at the Project.

A closer look at the brand, its ecommerce ambitions, and the strategy behind creating a more engaging, conversion-focused Shopify experience.

Gymshark is a globally recognized fitness apparel brand offering workout leggings, gym shorts, sports bras, training tops and performance clothing for athletes and fitness enthusiasts.

Our strategy combines premium UI/UX design, scalable Shopify Plus development and targeted digital marketing to simplify shopping, engage customers and support global ecommerce growth.

  1. Premium Website Design

    Create a visually engaging, mobile-first storefront with intuitive navigation and seamless product discovery.

  2. Shopify Plus Development

    Improve storefront performance, product functionality and checkout experiences to support scalable ecommerce growth.

  3. Digital Marketing Growth

    Connect SEO, targeted advertising and engaging fitness content with qualified customers and sales opportunities.

The challenge

The Challenges of Scaling a Global Fitness Brand.

Gymshark serves a diverse fitness community shopping across different sizes, fits, activities and product collections. Making these options easy to explore is essential to delivering a premium online experience.

With international shoppers and high-demand product launches, the ecommerce platform must support reliable performance, mobile usability and seamless purchasing across devices.

The challenge is to connect compelling website design, scalable Shopify development and performance-driven digital marketing, turning global brand visibility into stronger customer engagement and ecommerce opportunities.

BeforeThe original storefront
Before the redesign: the original storefront, marked with its main friction points
  • Navigation feels crowded
  • Category discovery lacks clarity
  • Featured collections need stronger conversion focus
How the store looked before the redesign. Markers show where shoppers met friction.
Our approach & solution

What We Changed. Why It Matters.

The proposed strategy combines intuitive website design, scalable Shopify Plus functionality and targeted digital marketing to create a connected shopping journey.

01Website design & user experience

Designing a Smarter Fitness Shopping Experience.

Modern UI/UX design, clear product categories and activity-based filters help shoppers explore Gymshark's workout apparel effortlessly. Mobile-first layouts and engaging visuals make product discovery faster and more intuitive.

+90%Product Discovery Engagement Growth TargetBefore: 30% | Target: 58%
Collection page on desktop with clear category navigation, product filters and an organized product grid
  1. Clear product discovery
  2. Smoother purchase journey
  3. Improved filter and sort flow
02Shopify plus development

Building a Faster, More Scalable Storefront.

Optimized Shopify Plus functionality, streamlined checkout and responsive performance support smoother shopping across devices. Scalable development helps maintain reliable experiences during major launches and seasonal campaigns.

+170%Checkout Completion Growth TargetBefore: 20% | Target: 54%
Product page on desktop with large product photography, title and price, colour and size selection and an Add to Cart button
  1. Clearer product categories
  2. Activity-based browsing feels intutive
  3. More engaging product discover
03Digital marketing & growth

Expanding Visibility Across Global Fitness Markets.

Strategic targeted advertising and fitness-focused content connect Gymshark with activewear shoppers worldwide. Optimized landing pages and engaging campaigns support qualified traffic, customer acquisition and brand growth.

+1600%Organic Traffic Growth TargetCurrent Estimate: 500K | Target: 8.5M
Two phone screens: a mobile collection page with category filters and a mobile product page with variant selection and Add to Cart
  1. Stronger global brand visibility
  2. Clearer path to products
  3. More engaging content discovery
Let's build together

Ready to turn your Shopify store into a growth engine?

Start Your Shopify Project hello@basiltechsolutions.com
Growth timeline

From Digital Strategy to Scalable Ecommerce Growth.

A connected approach focused on premium design, technical performance and customer acquisition.

  1. Discovery & Growth Audit/h3>

    Review the storefront, customer journeys, technical performance and digital marketing opportunities.

  2. UI/UX Design & Strategy

    Plan intuitive navigation, responsive layouts and conversion-focused shopping experiences.

  3. Shopify Plus Development

    Optimize product collections, mobile functionality, checkout interactions and storefront performance.

  4. Digital Marketing Optimization

    Align SEO, paid advertising, content marketing and campaign landing pages with customer intent.

  5. Measure, Refine & Grow

    Track product engagement, checkout performance and marketing results to guide continuous improvements.

The results

Growth Targets for a Stronger Global Ecommerce Experience.

An integrated strategy designed to improve product discovery, simplify checkout and expand organic visibility across international markets.

+90%Increase

Product Discovery Engagement Growth Target

Intuitive navigation, smarter product filters and engaging layouts designed to help more shoppers discover relevant fitness apparel.

+170%Increase

Checkout Completion Growth Target

Faster shopping interactions, mobile optimization and streamlined checkout designed to reduce purchasing friction.

+1600%Increase

Organic Traffic Growth Target

Product-focused SEO, optimized collections and relevant fitness content designed to expand search visibility and attract qualified shoppers.

Growth percentages represent proposed targets, not achieved results. The 7.1M current estimate is based on the supplied Semrush screenshot.

Basiltech Solutions brought together website design, Shopify development and digital marketing to create a more seamless ecommerce experience. Their focus on performance, user experience and customer acquisition supports our vision for long-term digital growth.
Gymshark Management TeamGymshark | United Kingdom
Frequently asked questions

Questions about this project.

The common questions brands ask us about this redesign and how we approached it.

Start Your Project

The strategy connects premium website design, Shopify Plus development and digital marketing to improve product discovery, checkout experiences and customer acquisition.

Responsive layouts, clear collections and activity-based filters help shoppers discover suitable fitness apparel more easily.

Shopify Plus supports scalable ecommerce functionality, reliable shopping experiences and greater flexibility during high-traffic product launches.

SEO, paid advertising and relevant fitness content help attract qualified shoppers and connect them with appropriate product collections.

Simplified product selection, mobile usability and streamlined checkout experiences can reduce friction and encourage completed purchases.

Relevant metrics include product engagement, checkout completion, ecommerce revenue, organic traffic, customer acquisition cost and return on ad spend.

Explore more projects

More Shopify success stories.

View all case studies