Building a Shopify Experience for 300% Conversion Growth

Discover a growth-focused ecommerce strategy for NuMe Hair, combining premium Shopify design, conversion optimization and digital marketing to make hair styling products easier to discover, explore and purchase.

Project at a glance

Client: NuMe Hair
Industry: Beauty & Hair Styling
Services Focus: Shopify Development, CRO & Digital Marketing
Platform: Shopify

Project overview

A Closer Look at the Project.

A closer look at the brand, its ecommerce ambitions, and the strategy behind creating a more engaging, conversion-focused Shopify experience.

NuMe Hair is a professional hair styling brand offering innovative flat irons, curling wands, blow dryers and hair care essentials designed to help customers achieve salon-inspired results at home.

Our strategy combines Shopify development, improved product discovery and targeted digital marketing to simplify styling-tool comparisons, attract qualified shoppers and drive ecommerce growth.

Shopify Storefront Experience

Create a premium shopping experience with intuitive navigation, engaging visuals and clear product collections.
Conversion Optimization

Improve product information, purchase interactions and mobile usability to support stronger conversions.
Digital Marketing Growth

Connect organic search, content and paid marketing with relevant products and high-intent shoppers.

The challenge

The Challenges of Turning Styling Interest into Sales.

NuMe offers a wide range of styling tools, each designed for different hair types, styling preferences and results. Helping customers understand these differences is essential to making confident purchasing decisions.

Shoppers arriving through Google, social media and digital advertisements need more than attractive product images. They need clear specifications, easy comparisons and a seamless path from discovering a styling tool to purchasing it.

The challenge was to bring the shopping experience and marketing journey together, making NuMe's product range easier to explore while building a stronger foundation for customer acquisition, engagement and ecommerce growth.

Before the redesign: the original storefront, marked with its main friction points — How the store looked before the redesign. Markers show where shoppers met friction.

Our approach & optimization strategy

What We Changed. Why It Matters.

The strategy brings together Shopify experience improvements, conversion-focused product pages and digital marketing to create a more connected journey from product discovery to purchase.

01Shopify storefront experience

Making Hair Styling Products Easier to Discover.

Clearer collection navigation, intuitive product filters and engaging visual layouts help customers explore straighteners, curling tools and styling essentials. A refined mobile-first experience makes finding the right product simpler and more enjoyable.

+80%Product Engagement Growth TargetBefore: 30% | Target: 52%

Collection page on desktop with clear category navigation, product filters and an organized product grid

Clearer collection navigation
Easier product discovery
More engaging visual layouts

02CONVERSION OPTIMIZATION

Turning Product Interest into Purchases.

Clear product details, engaging visuals, customer reviews and prominent Add to Cart buttons help shoppers choose and purchase styling tools with confidence.

+100%Add-to-Cart Rate Growth TargetBefore: 9% | Target: 18%

Product page on desktop with large product photography, title and price, colour and size selection and an Add to Cart button

Clearer technology benefits
Stronger product visuals
More prominent conversion CTA

03Digital marketing & growth

Connecting the Right Shoppers with the Right Products.

SEO, content marketing and targeted ads help shoppers discover NuMe’s styling tools, driving qualified traffic and creating more sales opportunities.

+1,075%Organic Traffic Growth TargetCurrent Estimate: 1.9K | Target: 22.35K

Two phone screens: a mobile collection page with category filters and a mobile product page with variant selection and Add to Cart

Stronger brand story
Better content discovery
Easier path to products

Let's build together

Ready to turn your ecommerce business into a growth engine?

Start Your Shopify Project hello@basiltechsolutions.com

Growth timeline

From First Audit to Lasting Growth.

A connected approach to strengthening the storefront, improving customer acquisition and optimizing ecommerce performance.

Discovery & Growth Audit

Review the Shopify storefront, customer behaviour, search visibility and marketing channels to identify growth opportunities.
UX & Marketing Strategy

Plan intuitive shopping journeys, conversion-focused product experiences and targeted customer acquisition strategies.
Shopify Experience Optimization

Refine collection navigation, product presentation, mobile functionality and key interactions throughout the shopping journey.
Marketing & Performance Testing

Evaluate SEO, campaign landing pages, conversion tracking and customer engagement to identify further improvements.
Optimize & Grow

Use Shopify analytics and marketing performance data to refine campaigns, improve conversions and support sustainable growth.

The results

Growth Targets for a Stronger Ecommerce Experience.

A unified Shopify and digital marketing strategy is designed to improve how customers discover products, interact with the storefront and complete purchases.

+300%Increase

Conversion Rate Growth Target

A clearer customer journey and more intuitive purchasing experience designed to turn more store visits into orders.

+100%Increase

Add-to-Cart Rate Growth Target

More informative product pages, improved buying interactions and stronger product presentation designed to encourage purchasing decisions.

+1,075%Increase

Organic Traffic Growth Target

Product-focused SEO and relevant content designed to expand NuMe's search reach and attract more interested styling shoppers.

Basiltech Solutions brought together Shopify development and digital marketing to create a better shopping experience for our customers. Their focus on product discovery, user experience and conversion optimization helped strengthen our ecommerce strategy and support our business growth.

NuMe Hair Management TeamNuMe Hair | Beauty & Hair Styling

Frequently asked questions

Questions about this project.

The common questions brands ask us about this redesign and how we approached it.

Start Your Project

The primary goal is to create a more intuitive Shopify shopping experience while connecting development and digital marketing efforts to improve product discovery, customer engagement and conversion opportunities.

Clearer collections, intuitive navigation, responsive layouts and informative product pages help customers explore styling tools and move more confidently toward purchase.

SEO, content marketing and targeted advertising help connect NuMe with customers researching styling tools and hair care solutions. Relevant product landing pages support stronger acquisition journeys.

Customers often compare product features and styling technologies before buying. CRO focuses on reducing purchase friction through clearer information, stronger trust signals and improved shopping interactions.

SEO supports long-term product visibility, while paid campaigns can reach shoppers with immediate purchasing intent. Together, they can drive relevant traffic toward conversion-focused Shopify pages.

Growth should be measured using Shopify, GA4 and advertising platform data, including conversion rate, add-to-cart rate, organic revenue, customer acquisition cost and return on ad spend.

Building a Shopify Experience for 300% Conversion Growth

A Closer Look at the Project.

Shopify Storefront Experience

Conversion Optimization

Digital Marketing Growth

The Challenges of Turning Styling Interest into Sales.

What We Changed. Why It Matters.