Turn more visitors into customers.

Research, testing and continuous optimization so your Shopify store keeps improving after launch — with clear reporting on what each change moved.

Why CRO matters

Growth that doesn’t stop at launch.

Launching a store is the start, not the finish. Without ongoing research and testing, small points of friction quietly cost sales every day.

We work as an extension of your team — finding what’s holding conversions back, testing improvements and reporting on what each change moved.

  • Research-led decisions
  • Structured A/B testing
  • Clear, shared reporting
The team set up my newsletter and video-led content strategy—making our top-of-funnel much stronger. Clear, fast, and effective team.
Multicultural Leadership InstituteJoy Chen, CEO
What’s included

Everything you need to keep growing.

From a one-off conversion audit to a monthly growth retainer — choose what you need, or let us run your optimization programme.

  1. 01

    Conversion Audit

    A review of your analytics, journeys and templates to find what’s costing you sales.

  2. 02

    Conversion Optimization

    Prioritised fixes on the templates that carry the most revenue.

  3. 03

    A/B Testing

    Structured experiments on key templates, reported on lift, not just traffic.

  4. 04

    Analytics & Reporting

    Dashboards tracking the KPIs agreed at kickoff.

  5. 05

    Speed & Performance

    Ongoing Core Web Vitals and performance work to keep the store fast.

  6. 06

    UX Research

    Customer behaviour, journeys and feedback turned into clear improvement ideas.

  7. 07

    New Features & Improvements

    A prioritised backlog of features and enhancements, shipped continuously.

  8. 08

    Managed Support

    Retainers with defined response times and a rolling roadmap.

Growth challenges

When traffic grows but sales don’t.

More visitors don’t always mean more revenue. Hidden friction, guesswork and a backlog nobody owns hold stores back. We bring research, testing and steady improvement to keep growth moving.

  1. Challenge

    Traffic That Doesn’t Convert

    How we solve it

    Find and fix the friction on your highest-revenue templates, starting with the biggest opportunities.

  2. Challenge

    Decisions Based on Guesswork

    How we solve it

    Structured A/B tests and clear analytics show what actually moves the numbers.

  3. Challenge

    No Clear Reporting

    How we solve it

    Dashboards tracking the KPIs we agree on, with reporting on what each change achieved.

  4. Challenge

    No One Owns the Roadmap

    How we solve it

    A prioritised backlog and a dedicated team shipping improvements every month.

Let's build together

Ready to turn your Shopify store into a growth engine?

Our growth process

From first call to continuous growth.

  1. 01

    Research & audit

    We analyse your data, journeys and templates to find what’s holding conversions back.

  2. 02

    Prioritise

    Opportunities are ranked by impact and effort into a clear, shared roadmap.

  3. 03

    Design & build

    Improvements and test variants are designed and built for your store.

  4. 04

    Test & measure

    Changes run as structured experiments, measured against agreed KPIs.

  5. 05

    Report & iterate

    We report on what each change moved, roll out the winners and plan the next round.

What you receive
  • Conversion audit
  • Prioritised roadmap
  • A/B test reports
  • KPI dashboards
  • Ongoing growth reviews
Why Basil Tech

Growth backed by ecommerce thinking.

We combine research, design and Shopify expertise so every change is grounded in data and built to last.

Typical approach Basil Techapproach
  1. Changes made on gut feel.

    Research-Led

    Every change starts from data, customer behaviour and a clear hypothesis.

  2. Tests judged on traffic, not revenue.

    Measured on Lift

    Experiments reported on the KPIs that matter to your business.

  3. One-off fixes, then silence.

    Continuous Improvement

    A rolling roadmap that keeps your store improving month after month.

  4. Slow, unclear support.

    Defined Response Times

    Managed support with response times agreed in your SLA.

Contact

Let’s Talk About Your Shopify Project.

Share your goals, current store URL and what you want to build or improve. We’ll review the details and discuss the next steps.

Start Your Shopify Growth Journey

Chat to sales

Speak to our senior Shopify team.

hello@basiltechsolutions.com

Contact

Remote-first, working with brands worldwide.

hello@basiltechsolutions.com

Call us

Mon–Fri from 9am to 6pm.

+91 7087079777